Holden Efijy

The Efijy is a concept car designed by General Motors Holden in Australia. Efijy is a deliberate 'misspelling' of Efigy to include the letters 'f' and 'j' which refer to the 1950s FJ model Holden from which this concept car has taken some of its design and styling cues.

Driving the Holden Efijy

Holden Ejijy on display

Holden Efijy Video 

Holden Efijy Driving in Detroit 

A brutish modern-day hot rod that revives and celebrates Australia’s most famous car, the FJ Holden, was first revealed at the Australian International Motor Show in Sydney in October, 2005.

The Efijy is a revolutionary custom coupe with a sweeping, pillarless design, matched for boldness by a V8 Supercar power engine, Chevrolet Corvette underbody and up-to-the-minute automotive technology throughout.

Adding further to Efijy’s captivation package is its ‘Soprano Purple’ paintwork, which enhances the shapely body, reinterpreting the timeless design cues of the classic 1953 FJ Holden.   General Motors Holden have called it the ultimate “retro, mumbo and gizmo package.”

The Efijy is not intended for production, yet has been a powerful project of passion for a team of Holden Designers also responsible for the all-new 2006 Holden Commodore.

Forging the skills and resources of  almost 20 suppliers to highlight the latest in mechanical, electronic and material products and ideas, the Efijy has been an enduring dream for Chief Designer Richard Ferlazzo.

Automotive abundance throbs throughout the Efijy, from a 480 kW ( 644 horsepower), supercharged 6 litre V8 engine, to air-adjustable shock absorbers, to a touch control LCD screen and LED headlamps with fan-cooling.

Holden have said that the Efijy project was developed as a collaboration with key supply businesses which shared the work schedule and optimimised the quality of the end result for the show car.

GMH Chief Denny Mooney said "Efijy is all about fun, emotion and imagination. It shows what a bunch of clever and talented design people can do when they are let loose to create something really wild,"

"This year was a fantastic opportunity for us to create something which highlights our designers’ ability and versatility."

Holden are confident that the Efijy will evoke memories for everyone old enough to remember the FJ, the Efijy’s inspiration or inspire those young enough to not know the Efijy’s inspirational heritage.

Efijy project leader and Holden Chief Designer Richard Ferlazzo, who penned the first Efijy design sketches in 1989, is an enduring custom car fan, and he’s said the car existed purely for automotive entertainment.

"EFIJY is also aimed at the legions of custom car and hot rod enthusiasts out there whose appetites aren’t generally met in the concept car arena."

"We’re all car nuts together and the fact that EFIJY stands on our Sydney motorshow stand goes some way to legitimising this form of automotive design in the mainstream."

Since it's first showing, the Efijy has won acclaim and admiration at dozens of Motor Shows, and drawn a big fan following, particularly in North America where it's design, styling, technology and innovation appeals to so many true car fanatics.